SIGN Services

Need a free quote?  Call us at: (904) 731-3452

Exterior Signs

Exterior Signs

Dimensional Signs


Dimensional Signs Dopazo Orthadontics


Dimensional Signs River Place

Dimensional signage can be a simple routed, wall mounted sign, post mounted, or a custom sign cabinet. These signs are durable and can be repainted as necessary if installed outside in the elements for years.

Sandblasted Wood


Sandblasted Wood Castaway Island Preserve


Sandblasted Wood Blue Cross Blue Shield

Sandblasted signage is essentially dimensional signage using high pressure sand blasts to bring forward the natural wood grain in the cedar from which it is made. These signs are durable and can be repainted as necessary.


CNC Routing


CNC Routed Signs Hickory Manor


CNC Routed Signs SRB OBGYN

Whether you need letters or logos cut for your building, a custom sign routed, or a trophy for your school’s tournaments, we have you covered. If your idea can be drawn, we can cut it.

Monument Signs


Monument Signs St Augustine At The Lake


Monument Signs Port Jax Trade Center

Monument signs are most commonly used for residential communities and businesses, and are generally made from brick, foam-core, and aluminum to present the property in a high-end fashion.


Banners & Flags


Banner UF Health



Custom Flag

Banners and flags are made for businesses, events, and personal projects generally to display temporary information or advertisements. They are made from 13 oz banner material and can be made in a range of sizes. 

Window Lettering & Logos


Etchmark Frosted Glass Vinyl


Window Lettering Hand And Wrist Center

Window lettering and logos are made of high performance Oracal, 3M, and Avery vinyl to present logos and informational text on glass doors and windows. They can achieve PMS color matches, or frosted and etched glass looks.

Vehicle Lettering


Vehicle Lettering Specialty Tree Services


Vehicle Lettering Zap It

Vehicle lettering allows for both solid and digital prints to be applied to vehicles with high performance Oracal, 3M, and Avery vinyl. A combination of colors, letters, and logos are available to best represent your brand.

Yard Signs


Business Yard Sign


Graduation Yard Sign

Bandit signs are corrugated plastic signs on wire frames or aluminum signs on steel frames. They can display both text and logos on temporary, easy to place signs generally used in real estate.

Magnetic Signs


Magnetic Signs Access Electrical Contractors


Magnetic Sports Sign

Magnetic signs are made of Magnum magnetic sheets and vinyl graphics, generally for temporary vehicle signage.
Note: Many vehicles have aluminum body panels and magnetic signs do not stick to them.

Real Estate Signs


Real Estate Lingerfelt Commonwealth Partners


Real Estate The Market At Town Center

Real estate signs are used to advertise commercial property for sale. They are generally made of PVC, composite aluminum, and plywood, and can be installed or removed by our team as needed.

Gold Leafing


Gold Leaf Bishops Court


Gold Leaf The Cabinet Shoppe

Gold leafing uses 23.5 karat gold applied to dimensional signs by our skilled craftsmen, or to flat surfaces with 23 karat gold vinyl. The affect achieved by the gold leafing provides a high-end look to your signage.

Sandblasted Bricks


Sandblasted Paver


Sandblasted Memorial Brick

Sandblasted bricks are generally used in fundraisers for churches, schools, and local not-for-profit organizations that allow custom text (generally names) to be sandblasted into bricks and placed in sidewalks near the institution.

Aluminum Signs


Aluminium Security Sign


Aluminium Signs Avesta Park Village

Aluminum signage can be made of both solid and composite aluminum, and are generally used for street signs, traffic signs, business signs, wayfinding signs, directional signs, and commercial real estate signs.

Panel & Post


Panel and Post Business Signs


Panel And Post Raintree Pool

Panel and post signs are plywood, PVC, and composite aluminum signs used to display information for amenities, commercial real estate, business, and information. These signs can be installed and removed by our team as needed.



Dedication Plaque Mt Bethel Missionary Baptist Church


Sponsorship Plaque

Plaques can be made of granite, bronze, PVC, High Density Urethane (HDU), acrylic, wood, and composite aluminum for dedication and recognition for an institutions needs.

Street Signs


Fairfield Street Signs


Plantation Oaks Street Signs

Street signs are made from High Density Urethane (HDU), cedar, and aluminum for street and trail signs, and can include logos and text that represent the intended area they are installed.

Wayfinding Signs


Wayfinding Signs Suite Number


Wayfinding Signs UF Health

Wayfinding signs are made from PVC, composite aluminum, acrylic, High Density Urethane (HDU), and wood, used to direct people towards different points of interest within a residential, business, or recreational setting.

Interior Signs

Interior Signs

Dimensional Letters and Logos


Dimensional Lettering Harris Guidi/Therapy Works


Dimensional Letters And Logos Adamec Harley Davidson

Dimensional lettering is typically used on interior and exterior walls and entry signs, and is generally made out of acrylic or PVC to display separated lettering.

Color Plastic Signs


Colored Plastic Signs COVID Notice


Colored Plastic Signs Cover Your Cough

Our color plastic signs are made of PVC with a full color, permanent digital print applied. Most of these signs can be installed with double-sided tape. These are great for information signs since they are durable and flexible.

Acrylic Signs


Acrylic Signs Jax Green Industrial


Acrylic Signs Unit Number

Acrylic signage is most commonly used to display pictures and logos, as well as, informational signs such as pool rules. Interior signs are normally mounted on standoffs to make them float off the wall and give a high-end look where applied.

ADA Signs


ADA Signs UF Health


ADA Signs Unit Number Tenant Name

ADA signage is used to identify rooms and spaces while meeting ADA requirements. These signs are generally made of acrylic, wood, or metal and can include images, text, and braille lettering to meet the needs of any users.

Decals & Stickers


Decals inbloom


Door Decals

Decals and stickers are printed on vinyl and are used to mark business assets and other items when a flexible, cost effective marking is needed. They can be printed with logos, images, and text.



CDC Covid Poster


Wash Your Hands Poster

Posters are printed on heavy satin poster paper in full color on our eight color Roland printer. They are generally used to display temporary and highlighted information for professional and non-professional institutions.

Banner Stands


Banner Stands First Lego League

Banner stands are portable self-standing banners used for advertising in lobbies and on stages. They are made from our banner material and fitted with a support frame that allows that banner to roll up and transport easily.

Media Walls


Media Wall Brightway


Media Wall San Marco Media Wall

Media walls are removable, digitally printed vinyl for marketing, employee recognition, and presentation applied directly onto the surface of the wall.



Engraved Light Switch

Engraved Plastic Signs


Engraved Plastic Nametags Ronald McDonald House Charities of Jacksonville


Engraved Plastic Electrical Labels

Engraved signs can be made for both interior and exterior use. We engrave desk name plates, name tags, directory slats, meter tags, trophies, plaques, pocket badges, informational signs, industrial signs, labels, and more.

Laser Engraving on Metal


Engraved Metal Mechanical Plate


Engraved Metal Plate

Our laser engraving can be used to etch black lettering and logos in many different metal materials. Stainless steel, aluminum, and other shiny metals can be used.

Receptacle Covers & Meter Tags


Labeled Receptacle Cover


Engraved Meter Tags

Receptacle covers and tags are mostly commonly directed towards electricians and other similar trades. They are most commonly made of plastic or metal, and can have lettering engraved, as well.

Miscellaneous Engraving


Engraved Knife


Engraved Colorcore Troop 182

Miscellaneous engraving is done using our laser and rotary engravers. We can engrave just about anything that fits on our machine.

Our Story

High Quality Residential & Commercial Signs Since 1974

River City Advertising, Inc. is a full service sign company and licensed sign contractor that was established in 1974.   In 2006, the company’s founder retired and the current owners took the helm.  In 2014, River City Advertising expanded into engraving with the acquisition of Donahoo Plastic Sign Shop.   Through the years, our techniques have changed with the introduction of cutting edge laser, computerized routing, and printing equipment, but our focus on quality and customer service has never wavered.    

Specializing in non-electrical signage, we offer in house design, permitting, maintenance, and fabrication. Installation services are also available for customers in our local area. Because we don’t outsource design, fabrication or installation, we have the ability to take your ideas from concept to reality in a  short period of time. Give us a call and we’d be happy to discuss your signage needs.

Our gallerY

Examples of Our Craftsmanship


“River City’s professionalism is reflected by their quality material and timely installation and their focus on construction details. Without reservation, I give them high accolades and feel confident in endorsing their consideration for future projects.” -- Carol S.

"I just received the signs today - they are perfect. Thanks for your help and have a great weekend." -- PA Department of Labor & Industry

"….you quietly came in and put our new logo up and it looks fantastic! It has been a pleasure working with you." -- Vicky

"The sign looks great to me. Thank you so much for spending so much time on such a little job. God bless you for that." -- David

"The sign is beautiful and the Board of Directors loved it. Thank you for your work," -- Kathy

"I LOVE it! P.S. you are quite the artist." -- Carol

"The sign is really nice. We are totally happy with it. Thank you." -- Bob

"We have considered River City Advertising one of our preferred vendors over 15 years due to their 1-on-1 project management, design capabilities, timely service & competitive pricing within our markets." -- David

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Call: (904) 731-3452